The strength of a company can also be measured by its ability to evolve without losing sight of what makes it unique. With this spirit, WM Thermoforming Machines – a name synonymous with expertise and innovation in the thermoforming machinery sector – officially presents the redesign of its logo, the first step in a broader process that will reshape the company’s corporate identity.

While ownership and founding values remain unchanged, WM has refreshed its image to better reflect the company’s evolution since its foundation in 1981 by the Gotti family, who remain firmly at the helm of the group today. Strong family roots continue to represent one of WM’s key pillars of continuity, stability, and entrepreneurial vision. It is the same vision that has driven WM’s international growth, with more than 1,200 machines installed worldwide and a U.S. branch within the shared industrial hub IFS (Integrated Forming Solution).

The new logo stems from the need to align the company’s image with WM’s technical expertise and its ability to turn challenges into concrete solutions through continuous research and innovation. WM continues to invest in technology, people, and progress, guided by an autonomous, long-term industrial vision.

The redesigned logo preserves the brand’s historic color while updating the lettering to a modern, clean, and essential look. In this new configuration, “WM” becomes the pictogram itself, harmoniously combined with the words “Thermoforming Machines.” A horizontal line serves as a graphic element and symbolic bridge between past and future: what WM has always been, what it is today, and what it aspires to become.

This rebranding is part of a broader global communication strategy that will extend across the company’s website, promotional materials, and its machinery. What does not change is the essence of WM: the company’s mission remains to simplify thermoforming by designing intelligent systems, customized to client needs, enhanced by cutting-edge technologies, driven by people, and supported by user-friendly software .

WM’s commitment to progress and excellence is also expressed through its presence at international trade events. The company will exhibit at K 2025 in Düsseldorf (October 8–15), offering visitors the opportunity to experience its new image firsthand and discover the ongoing innovation behind WM’s thermoforming solutions. Find us in Hall 3 – A16.

WM is ready for the future. And the future begins now.

—

Subscribe to our Newsletter or follow us on Youtube or Linkedin to receive the latest news and updates