2024-2025 has marked a pivotal chapter for WM Thermoforming Machines. After years of strategic growth and product innovation, we are proud to unveil a refreshed visual identity that reflects who we are: dynamic, forward-thinking, and deeply committed to simplifying thermoforming for our global customers.
Our new logo, updated brand image, and redesigned website are not just changes in look. They represent our core philosophy: “Ingenious Simplicity.” At WM, we believe in making complexity manageable, transforming advanced thermoforming technologies into accessible, high-performance solutions. From machine engineering to software developing, our mission is to simplify – so our customers can focus on what matters most.
2024: a year of results and renewed confidence
The past years have confirmed the value of the path we’ve taken. 2024 brought strong business results, with record sales performance and a robust order pipeline. Most importantly, it reaffirmed the trust of our customers, who continue to choose WM not just for machines, but for our expertise, flexibility, and reliability.
We’ve also grown as an organization, investing in our people and expanding our technical team with strategic hires in software development, electrical and mechanical engineering, documentation, technicians, sales, and process analysis. In an increasingly competitive landscape, attracting talent is proof of the strength and appeal of the WM vision.
Adapting to a changing global landscape
While geopolitical tensions and supply chain disruptions have impacted production costs and procurement, WM has responded with agility. Our enhanced process monitoring and management capabilities have allowed us to mitigate cost increases and maintain competitive pricing for our customers worldwide.
Our global diversification strategy has proven effective in this context. Strengthened presence in key markets such as the U.S. and Asia led to record-breaking sales, even amid instability.
Driving innovation in thermoforming
“Despite global challenges, the thermoforming market remains solid – and WM continues to be among the leaders. We see encouraging trends toward sustainable practices and smarter materials” says general manager Luca Oliverio. “Among the most interesting and promising developments in the thermoforming market we see:
– Tray-to-tray recycling: Closed-loop systems for food packaging are on the rise.
– Monomaterial applications: The search for materials with superior intrinsic properties is expanding, enabling better recyclability and increasing product value.
These are not just trends we’re observing – they are directions WM is actively pursuing. By investing in systems that support these goals, we’re helping our customers stay ahead of market expectations and regulatory demands.
At the same time, adaptability remains central to our approach. Our platforms are designed with flexibility in mind, facilitating the transition from other systems to WM.
And behind it all, data quality is key. At WM, we place high value on clean, structured data – the foundation for reliable automation, intelligent process control, and informed decision-making.”
See it all at K 2025
Our latest solutions will take center stage at K 2025 in Düsseldorf, where we will present a larger new booth, two live production machines, and WM Empower, our smart tools ecosystem, designed to support your production process from start to finish.
Join us as we shape the future of thermoforming, with our Ingenious Simplicity.
watch https://www.youtube.com/watch?v=Vb0TWdM2jDk
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